This article is from page 8 of the 2008-02-19 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 8 JPG
FIGURES for 2007 show more young listeners in Clare are tuning into new station SPIN South West.
The Joint National Listenership Re- search figures for the period January to December 2007 show that Clare FM remains the most listened to ra- dio station in the county.
The figures show a 42 per cent “‘lis- tened yesterday” figure for Clare FM
and that the station has a 37 per cent market share.
The findings also show that Clare FM’s weekday reach figure for the 12-month period remained static at 42 per cent. Clare FM’s weekday share figure, calculated between 7am and 7pm, was down I.1 per cent to 37.7 per cent placing the station sev- enth out of 16 local radio stations.
The JNLR/TNSmrbi_ study re- vealed Clare FM’s weekly reach fig-
ure to be 65 per cent, a drop of two per cent from last year. In its first five months on the airways, SPIN South West made inroads into the youth market in Limerick, Kerry, Clare, North Tipperary and South Laois. The JNLR figures show the station, along with Today FM, are the most listened to radio stations in the re- gion for 15-34 year olds. The figures were calculated over the period July to December 2007.
Reacting to the station’s first JNLR figures (July to December, 2007), Chief Executive of SPIN South West, Aevann Upton said that the re- sults indicated a successful first five yneloyaleatcy
“We anticipated a strong showing but nothing like this as we were on air for just five months of the year. This is a remarkable achievement and testament to the mix of youth music and talk that we have here at SPIN South West. It is a real boost to our shareholders, hard-working staff and, indeed, our advertisers.
“It is very early days for us yet, of course, but we couldn’t have hoped for better than this.”
The JNLR figures for the “listened yesterday” rating showed that 31 per cent (49,000) of 15 to 34 year olds across the region tuned into SPIN South West. This puts it joint top with Today FM in terms of listener- ship in the region. The station leads in the 7pm to midnight category with Rw mete
SPIN South West shareholders include former Lions, Ireland and Munster rugby star Keith Wood, Clare Community Radio Holdings, Liam O’Shea (Managing Direc- tor Clare FM and Chairman SPIN SouthWest).