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Why thousands of people are looking to Clare

This article is from page 20 of the 2007-06-12 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 20 JPG

RECENTLY published CSO figures show the average population density in Clare is 32 people per square kilo- metre, with Dublin City having over 4,300 people per square kilometre. And, according to Western Devel- opment Commission CEO Gillian Buckley, this could be one of the rea- sons why over 8,000 people a month, or nearly 100,000 a year, are logging on to the www.lookwest.ie website.

Ms. Buckley, who was speaking at the launch of the WDC’s latest Look- West.ie campaign, aimed at attract- ing people to relocate to the coun- try’s Western Region, also pointed out that according to the census over 4,000 people have moved to Clare over the past four years.

‘There has been a lot of talk recent- ly about lifestyle issues and there’s no doubt that it is the hot topic. Our message is simple — the western re- gion offers relocators an excellent work/life balance,’ she said.

“Nearly everyone living in the re- gion has family and friends who have moved away. By encouraging them

to consider moving back to avail of the opportunities here, everyone can help to further develop the region

and Clare. That’s one of the reasons why LookWest.ie advertising will also target local media — to prompt

local people to persuade friends and family to consider moving back. “And interest 1s not just coming

from Dublin. Our analysis of the website traffic shows that, though the bulk of inquiries are coming from Ireland, there’s interest from as far away as Australia. Website visits from the US are particularly high, which may be due to the WDC’s participation in a Fas employment exhibition that was held in New York late last year. Many of those who attended the US event had no con- nection with Ireland but yet were at- tracted by the lifestyle that the west of Ireland had to offer.”

“The latest advertising campaign is also aimed at a national and interna- tional audience. The campaign posi- tions the region and Clare as an at- tractive location to live, work and set up a business. Investment in infra- structure in the region is continuing. Recently, the Ennis bypass has been opened and this should open the way for the next phase of the county’s de- velopment,” Ms Buckley added.

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