This article is from page 11 of the 2014-07-15 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 11 JPG
A NORTH Clare food producer is on the verge of making a major breakthrough and opening itself up to more than a billion possible new customers in China.
Later this month the Burren Smokehouse in Lisdoonvarna will send a representative to Shanghai, where she will work for nine months to find opportunities for Clare salmon to be sold directly into the Chinese market.
The representative, who is herself a Chinese national, is a fellowship student at the Smurfit Business School in Dublin, and will represent the Burren Smokehouse in China until April of next year. The move is being seen as a major development for the Lisdoonvarna producer, who have been making small inroads into the Chinese market in recent years.
“I took part in a major seafood fair in China last November and I saw that there was opportunities for very high end products like ours in China – es- pecially in specialty food shops and in high end restaurants as well.
“There is a growing demand in that part of the world for high end seafood. It’s not easy, it takes time, but there is potential for growth there,” said Birgitta Hedin Curtin of the Burren Smokehouse.
“We had some products in China for Christmas, so we have had a presence there. So I feel that we have a great opportunity now while we have the fellowship student working for us in China to make a breakthrough. It is exciting.
“There are opportunities for us in China. It is invaluable for us to have someone on the ground in China – this will allow us to dip out toe in the market without having to go there myself all the time.
“We are looking for a niche market – relative small volumes but at a higher price. So we need to have a good understanding of where our products should be pitched.”
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