This article is from page 6 of the 2011-08-09 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 6 JPG
WHITEGATE businesswoman Deirdre Collins has shown she’s got great taste, having nabbed a Gold Star at the Great Taste awards.
The food science graduate has gone from taking home a day’s pay of just € 40 from her stall at the farmers market to a position where she has won a prestigious award, launched her ‘Eat Well Be Happy’ range into the UK market and is employing five people.
Now she is about to officially launch the new product which won her the Gold Star – her Thai butternut squash and lentil meal.
Already Deirdre has secured orders from stores countrywide and, since she launched on the UK market six months ago, Dee’s Healthy Burgers range is being stocked in The Health Store, Queenswood Foods and Rainbow Wholefoods.
Her meat-free feeds can also be found in the cold compartments at Dunnes, Supervalu, Centra and Superquinn.
From humble beginnings in 2009, the enterprising Clare woman has stormed ahead.
“I graduated in food science so I know a bit about what goes into food and, more importantly, what I don’t want to go into my food. I started really reading labels and you wouldn’t believe all the things that are added to foods which are supposedly healthy. So I decided to start making my own,” she told The Clare People .
From selling the product wrapped in paper at markets and often taking home little or no money for a lot of work, Deirdre decided to take the idea up a notch. “We moved on to cooking them (the burgers) at agricultural shows as a healthy alternative fast food and one which coeliacs and vegetarians can eat.”
Widely recognised as being one of the most successful business ideas showcased on the 2009 season of Dragons’ Den, Dee’s Eat Well, Be Happy range has been steadily growing in popularity among a diverse customer base of vegetarians, vegans, coeliacs and anyone keen to follow a healthy balanced diet.
“Over the last two years, it’s been full steam ahead for the company and our brand. We’ve recently hired two new staff and increased the number of stockists we supply across Ireland. At this stage, we’re in the chilled grocery departments of the main supermarket multiples and convenience stores, including Dunnes Stores, Tesco, SuperValu, Centra and Superquinn.
“We’re also stocked by numerous independent health stores and gourmet food halls throughout the country. Now that Dee’s Eat Well, Be Happy logo has become a familiar sight in retail outlets throughout Ireland, we’re thrilled to be taking the next step by beginning to export. It’s certainly an exciting time for the business.”