This article is from page 8 of the 2008-02-05 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 8 JPG
SHANNON ~~ Development has launched a major domestic tourism marketing campaign aimed at entic- ing Irish visitors to holiday in Coun- ty Clare, at the Holiday World travel show in Dublin.
The campaign will involve an ex- tensive marketing, advertising and PR campaign to increase the coun- ty’s share of the national domestic tourism market.
Meanwhile, Failte Ireland, the na- tional tourism development author- ity, and Tourism Ireland, the body re- sponsible for promoting the island of Ireland overseas, met with the tour- ism industry interests in the Shan- non region last week to outline their plans for developing and promoting tourism in the region over the 2008 season.
Attending the meeting Shaun Quinn, Chief Executive of Failte Ireland, said they plan to “almost double investment in new and ex- isting tourist attractions and related infrastructure and to provide more practical business supports to tour- ism enterprises.’
Mr Quinn said that in light of inter- national economic challenges, cond1- tions in 2008 could be more difficult than those of recent years.
Referring to the recent announce-
ment by Ministers Seamus Brennan and Noel Dempsey regarding the Shannon Airport Catchment Plan, Tourism Ireland Chief Executive Paul O’ Toole said that an additional €3 million had been provided to pro- mote tourism to the West of Ireland in the post-Open Skies era.
“Tourism Ireland, together with Shannon Development and the Failte Ireland regions, has formed a work- ing group to agree a marketing plan for the Catchment Area; this plan will be implemented as soon as possible. It will aim to highlight the many at- tractions of the Shannon Airport Catchment Area in our core markets, to show how easy it is to get there from overseas and to showcase the good holiday value available from the tourism industry in the area.”
Meanwhile, the Western Develop- ment Commission (WDC) has out- lined how rural communities can tap into the potential of ecotour- ism. Addressing the Greenbox All Island Ecotourism Conference, Gil- lian Buckley, WDC Chief Executive, outlined the WDC’s experience of developing the Greenbox, Ireland’s only ecotourism destination, and told delegates how communities could use the WDC Model of Rural Devel- opment to help develop ecotourism and other innovative projects in their local area.