This article is from page 8 of the 2013-09-03 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 8 JPG
SURFING could soon become Clare’s most valuable tourism product as a study on the impact of the sport in the Lahinch area has put its annual local payout at a whooping € 33 million. The study, which was completed by professional town planner Neil Cooney, records the financial impact of surfing on the coastal towns from Doolin down as far as Doonbeg. As well as the direct impact on surf towns such as Lahinch, the report also looks at the impact on satellite towns close to surfing areas like Miltown Malbay and Liscannor. The reports is based on similar monitory analysis of surfing in Spain and includes extensive interviews of Ireland’s estimated 60,000 surfers. It tracks the direct employment of businesses such as surf schools as well as many indirect effects such as accommodation. “Surfing has brought international attention to Lahinch as a surf location and to Clare as a place for activity-based tourism. It has had a massive impact but really the possibilities of where it could go are endless; the Burren is brilliant place and adventure tourism is a major contributor to the Irish economy,” said Neil. Despite financial benefits of surfing, Neil is of the opinion that not enough is being done by the powers that be to promote and develop surfing. “I like surfing in Australia now and the difference between there and here is massive. The infrastructure there is better, there are grants to encourage new businesses to start up, there are lots of supports and I just don’t see that happening in Clare. “Some simple things could go a long long way. Things like changing room, warm public showers in surfing areas, how difficult would that be? Some simple things would really boost the product and that benefit the businesses in the area. “In addition to infrastructure, the sponsorship and promotion of the surfing clubs and events would be a great benefit which would be enjoyed by not only the surf community but also the many businesses in the area that thrive on the activity.”