This article is from page 15 of the 2012-05-22 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 15 JPG
THERE have been calls for the retention of tourist offices in rural parts of Clare amid concerns they could be shut under a new coordinated marketing strategy for the west of Ireland.
West Clare councillor Gabriel Keating (FG) called for a report “on the implications on the delivery of tourism services, if any, for Clare following recent media reports that the west of Ireland is to be marketed as a separate tourist destination.”
Cllr Keating told the meeting that in times of change there is always a danger that rural communities will be affected and forgotten about.
He said it was vitally important for Clare that tourism offices in Kilrush and Kilkee are kept open.
In his reply, Director of Services Gerard Dollard said it had been shown that on the international stage, a west of Ireland branding can be effective and is important in encouraging people to the area. He said the council welcomed the focus on promoting the west of Ireland
Mr Dollard stated, “The promotion and branding of the west of Ireland does not impact on the delivery of tourism services as such but the recent Government announcement regarding the proposed transfer of the tourism remit of Shannon Development to Fáilte Ireland obviously has implications for delivery of tourism services both in the area of product development and marketing and promotion. Clare Tourism Forums and the Strategic Policy Committee will also be seeking discussions with Fáilte Ireland at an early date to iden- tify the best manner in which Clare County Council and the forum can continue to play an active role in the delivery of tourism services and the marketing and promotion of County Clare.”
West Clare councillor Pat Keane (FF) said it is important that the region is properly marketed. He said opening hours at the offices should be extended during the tourist season.
Cllr Christy Curtin (Ind) said, “Clare has a unique brand and we have to sell it and we have to sell it to everyone.”
Mayor of Clare Pat Hayes (FF) said all Clare people are ambassadors for their county.
Cllr Johnny Flynn (FG) said Shannon Airport should be promoted as the official airport of the Gathering – the government’s campaign to increase tourist numbers in 2013. He said the airport’s long association with emigration should be emphasised in order to avail of the estimated 400,000 extra passengers that the Government are hoping the Gathering will bring to Ireland