This article is from page 20 of the 2011-10-11 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 20 JPG
FOLLOWING on the launch of a government initiative called the ‘The Gathering’ to bring over 300,000 tourists to Ireland in 2013, a West Clare councillor has launched his own plan boost tourist numbers into the county.
At Monday’s meeting of Clare County Council, Cllr Gabriel Keating said his plan “to fly UK tourists for free into Shannon Airport with Aer Lingus on a pilot basis during off peak periods” would represent “a massive off-season boost for Clare tourism”.
Cllr Keating’s plan is that March 19, 2012, to April 16, 2012, and again from September 17, 2012, to October 15, 2012, visitors from the UK would be able to avail of free flights on Aer Lingus routes into Shannon Airport.
“The introduction of this scheme,” Cllr Keating said “would provide a much needed off season boost for our hotels, B&Bs, car rental industry, restaurants, pubs and tourism provider’s right across the county.
“Given the success that the reduction in the VAT rate has had in our hospitality sectors and the genuine efforts by our tourism providers to provide value for money, this initia- tive would play a significant part in extending our present summer season well into October. And of course, it would also help to boost passenger numbers at Aer Lingus and Shannon Airport.
“The success of this scheme could be achieved by undertaking a major promotion in supermarkets in the UK i.e Tesco, Lidl, Aldi and Sainsbury’s etc. What I am proposing is that a similar scheme be introduced in their UK chains,” he added.
The one stipulation for UK visitors planning to avail of these free flights would be that they would have to spend a minimum of four nights in Ireland.
“What I am proposing is that we start thinking outside of the box when it comes to tourism promotion and in this regard Fáilte Ireland, Tourism Ireland and Shannon Development should support this proposal and introduce a pilot scheme in conjunction with Aer Lingus,” continued Cllr Keating.
“It is time for change in the way we sell our country abroad and in the manner in which we disperse our marketing funds so that we maximise the benefits for our local tourism sector and revive passenger traffic at Shannon Airport,” he added.