This article is from page 16 of the 2011-05-17 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 16 JPG
KILRUSH Town Council is to take the lead and spearhead a new marketing strategy for the entire West Clare catchment area – a plan of action that is set to be rolled out in the coming weeks and involving all media in the county.
The new blueprint to try and bring extra tourists into the Corca Baiscinn area was agreed upon by all councillors and member of the town council executive at the May monthly meeting of the local authority on Thursday night.
“This would be the first step,” said Cllr Ian Lynch in calling on town authority to launch a media marketing campaign ahead of the 2011 tourist season, by way of a notice of motion calling on the council to look beyond its town boundaries and into other West Clare areas.
Cllr Lynch motion said that “the council in conjunction with the Chamber of Commerce would consider commencing a marketing campaign for the entire West Clare region by initiating a print and radio media campaign highlighting the wide variety of activities”.
He said the Kilrush Town Councilled plan would help tourism interests in West Clare “maximise from their events and build and straighten working relationships with all towns and villages”.
“It would build trust between communities,” added Cllr Lynch, “and it would be a great show of strength from the council that would be showing itself to be leading the way in promoting tourism in the area.”