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Flexibility is key to start-up survival

This article is from page 62 of the 2008-10-14 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 62 JPG

THE RECESSION is having little impact on the success of start-up business. Winning sales is the key to Start-up success – that was some of the key information from an expert line up of speakers presenting on winning sales techniques to an audi- ence of 200 entrepreneurs, sales pro- fessionals and investors at the second Mid-West Entrepreneur Showcase.

Launching the showcase, Frank Ryan, CEO of Enterprise Ireland said, “While the only constant in today’s business environment is change, Irish small and medium sized companies have shown them- selves to be remarkably adaptable in managing change.

“This flexibility and adeptness has been a crucial factor in the outstand- ing success of Irish enterprises. We have witnessed the emergence of Irish companies competing in global markets and forging ahead as market leaders and innovators in their sec- tors,” he said.

Ryan said that entrepreneurs are “making real and valuable contribu- tions in every part of every county throughout the country – in terms of employment and innovative capac- ity, and through anchoring the social

fabric of their respective localities.” Frank Hannigan, CEO of Yougetit-

back.com, told those attending that

he believes that companies who

think globally are better positioned

He also believes that recessions

to survive than companies who think have little impact on the success rate

locally in terms of winning sales and developing products.

for start-ups. “Inputs cost less and there 1s still

demand for good services and prod- ucts. In spite of all the bad news around a global recession and avail- ability of funds, we should not lose heart. There are billions of dollars in Venture funds. They only make a profit if they can spend that money investing in smart start ups. If the ideas are good enough institutional investors still have to invest,’ he Se HLGE

The Seminar and Showcase event was organised by the Enterprise Ac- celeration Centre (EAC) at Limerick Institute of Technology as part of Limerick City Business Week and consists of a half day Seminar and Showcase featuring clients of the EAC and the Limerick Enterprise Acceleration Platform (LEAP) par- aes Oye D OL Ace

The objective of this year’s Mid- West Entrepreneur Showcase event was to present business people with key techniques, tools and real life experiences on how to win sales in order to drive the development of early stage businesses from start-up to international business success.

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