This article is from page 65 of the 2008-10-14 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 65 JPG
CLARE people have donated more than 10,000 tree saplings to Africa as part of the joint Bothar, Kellogg’s Corn Flakes Give the Gift of Trees initiative which was launched in October 2007 and culminates this month.
Bothar, the Irish charity that spe- cialises in livestock-based develop- ment programmes, and Kellogg’s Corn Flakes are celebrating the most successful Give a Gift of Trees Cam-
paign which has demonstrated an in- crease in donations of almost 300%. Overall, Ireland sent more than half a million trees to Africa. Clare’s portion of the total tree donations ex- ceeds its portion of the Irish popula- tion, confirming the tremendous gen- erosity of the people of the county. The Give the Gift of Trees Cam- paign will help develop sustainable farming practices in disadvantaged communities in Tanzania, Malawi, Rwanda, Kenya, Zimbabwe, Burkina Faso & Uganda. In these countries,
Bothar trains farmers how to pursue good environmental practices to en- sure that tree saplings improve the ecological balance by controlling erosion and maintaining soil fertil- ity. Irish families were encouraged to help African families by collect- ing special tokens from boxes of Kellogg’s Corn Flakes and sending them to Kellogg’s along with a €5 donation. All of the money contrib- uted went directly to Bothar and for every 10 donations Kellogg’s funded an additional ten trees.