CLARE County Council’s bid to se- cure millions of euro through naming rights for the Cliffs of Moher visitor centre has been dismissed as a futile exercise and a waste of money.
Local councillor Martin Conway (FG) made the charge after the coun- cil failed to name a single benefactor almost two years after it unveiled the Sol sles alee
In November 2006, the council announced it was seeking donors principally in the US to part with €1 million to have their names attached to the council’s “premium viewing
platforms”, including the famous O’Brien’s Tower overlooking the At- lantic Ocean.
The council was also offering nam- ing rights to seating bollards on the main concourse for €50,000 and seeking €©500,000 for viewing plat- forms on the cliff edge.
Those interested in having a slab named after them at the cliff walk were asked to stump up to €10,000 while anyone tempted by a bench with their name on it would have to shell out up to €25,000.
Also on offer were naming rights for facilities in the cliffs centre rang- ing from €200,000 for the audio-
visual theatre and €100,000 for the interpretative area.
The council has already named the first aid room at the cliffs after Nicho- las Stokes, the young baby who died there in July 2006 and whose parents Delia and Kelly pledged $86,000 for the facility in his memory.
The first aid room doesn’t come within the remit of the council spon- sorship scheme and the website page relating to benefactors showed no names and included outdated infor- mation.
Referring to the lack of response, Cllr Conway said that while he un- derstood the strategy, there was a
need to go back to the drawing board and not be “going around with the begging bowl”.
“The idea was to get soft money from the US, but there is no such thing as soft money and the notion of €25,000 to have your name on a park bench is not something that people have bought into.”
Cllr Conway said that the drive to secure money for the sponsorship scheme was a “futile exercise’.
He added, “It was a waste of money and I would like to know how much money was spent on trying to get the funding. I just don’t think enough thought went into it.”