This article is from page 15 of the 2008-07-29 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 15 JPG
IRELANDHOTELS.COM, the Irish Hotels Federation’s (IHF) accommo- dation website, has joined forces with Shannon Development to launch a summer marketing initiative through its new short breaks website, www. shortbreaksireland.1ie.
The partnership will see a wide range of value short breaks feature on the website throughout the re- mainder of the summer.
The website provides a resource for holidaymakers keen to avail of “best value’ deals in the Shannon region, allowing visitors to view special of- fers on everything from activity and spa breaks to romantic weekends AEN
Commenting on the initiative, Michael Vaughan, chairman of the IHF Shannon branch, said “We’re delighted to work closely with Shan- non Development to promote the re- gion as a highly desirable destination
offering a high quality product.”
“The partnership is an excellent opportunity to achieve sustainable development and growth of tourism and is a very positive development for marketing the region.”
He added, “Using www.short- breaksireland.ie. to book hotel and guesthouse accommodation offers people the best deals, cheapest prices and is an exciting channel for hotels and guesthouses to promote their products.”
John King, Heritage and Tourism Director, Shannon Development, stated, “The Shannon region has an unrivalled array of top class visitor accommodation and attractions. We are delighted to work with the Irish Hotels Federation to promote these attractions.”
“This venture combined with a range of other tourism marketing initiatives we are implementing will help drive additional tourism busi- ness to the Shannon region.”