A DELEGATION of local tourism development agencies left Shannon yesterday (Monday) on a five-day promotional drive in the United States aimed at showcasing Shannon Airport as a key gateway to Ireland.
Representatives of Clare County Council, Shannon Development, Clare Tourist Council, Clare ‘Tour- ism Forum and Shannon Heritage will meet with members of the Irish- American business community in Chicago before attending the world’s largest Irish culture festival in Wis- Loyetssnte
Last year, more than 3,000 peo- ple from the American Midwest and Northeast are believed to have booked flights directly into Shan- non Airport as a result of the Clare tourism delegation’s presence at the Milwaukee Irish Fest.
“Aer Lingus’s axing of services from Shannon to Heathrow has led to fears that the airline could be ca- pable of curtailing or even ceasing its direct services from the County Clare airport to the US.
‘That is why this week’s promo- tional drive takes on added impor- tance for the tourism agencies in the mid-west,’ said Mayor of Clare, Cllr
Patricia McCarthy.
“The introduction of Open Skies has raised concerns over whether the level of transatlantic business at the airport can be sustained.
’Clare County Council, along with other leading tourism bodies in Ire- land’s mid-west region, has adopted a more proactive approach in a bid to maintain and build on this business by marketing the airport as a key gateway to the west of Ireland. Over the coming days, we will seek to raise awareness of the many airlines operating flight services between Shannon and New York, Boston and Chicago,” she said.
The Milwaukee Irish Fest, estab- lished in 1981 by members of the city’s Irish community, is renowned as the world’s largest Irish culture SATE
Covering 74 acres of Lake Michi- gan’s shoreline, the event showcases Irish music, history, dance, sports and culture.
County Clare has been named as the central theme of this year’s Fest. The Clare tourism delegation will be located in the “Cultural Village” where thousands of promotional bro- chures on Shannon Airport and the region’s attractions will be distrib- uted to over 140,000 festivalgoers.